About us

Present Nirmal Rice was founded by Late Mr. V.P. Varghese Valukkaran in the year 1970.From the humble beginning, Nirmal Rice has grown to be among top rice brands in kerala.We have always given paramount importance to quality of our rice from our early stages. This approach has ensured sustained demand for our products. Keerthi Agromills was incorporated in the year 2000. Our current Managing Director Mr. Johnson Varghese took over the reins of Nirmal Rice from his father in 2002. Prior to taking over, he learned and worked in the company as a director for two years as a director.Today, we have a workforce of more than 350 dedicated employees. This is one of our greatest strengths.Through our 4 mills, now our daily production surpasses 400 tonnes. Our annual Kerala turnover is above 100 crores. Nirmal, Keerthi Nirmal and Chandrika are renowned rice brands produced by Keerthi Agro Mills. We produce 15 different types of rice.Our distribution network spans more than 2500 retail and wholesale shops throughout Kerala. More than 60 vehicles operate in this distribution network.We are able to give rice at very competitive prices using this efficient distribution network, and thereby reducing commission expense.


The factory of Keerthy Nirmal agro limited mills is located in the green, pollution-free matoor Township, near Kochi in Kerala in South India. This facility is equipped with the latest technology in the world for every aspect of processing of paddy-right from destoning, cleaning, drying, de-husking, bran-removal, polishing and finally sorting. Nirmal – The brand name, in which keerthy agro Mills markets rice, is today the largest selling brand in Kerala and has become a house hold name.


Rice is one of the leading staple foods globally. Kerala is one of the biggest markets of rice consumptions globally. We focus on sustaining our legacy of quality and taste so that we can deliver rice to every Kerala household at a very reasonable price. We hope to contribute towards a healthy Kerala in our own small way.


We believe that ensuring an excellent quality of rice reaches our customers is our greatest mission. We procure rice directly from farmers from Kerala , Tamilnadu and Karnataka every season. A lot depends on where the rice was cultivated. We process this rice using most modern technology retaining some bran. Matta rice is rich in Vitamin E due to high bran content.

Chairman’s Message


It is my personal guarantee that rice produced and distributed by NIRMAL brand is of excellent quality. We take a lot of effort to ensure safety and quality of our rice

Nirmal Brand Products

Chandrika Rice
75kg, 50kg, 25kg, 10kg, 5kg

Jaya Rice
75kg, 50kg, 25kg, 10kg, 5kg

Kuruva Rice
75kg, 50kg, 25kg, 10kg, 5kg

Surekha Rice
75kg, 50kg, 25kg, 10kg, 5kg