nirmal rice process


Depending on the requirements of the customer, the rice should have a minimum of broken kernels. Most rice varieties are composed of roughly 20% rice hull, 11% bran layers, and 69% starchy endosperm, also referred to as the total milled rice. Total milled rice contains whole grains or head rice, and broken rice. The by‐products in rice milling are rice hull, rice germ and bran layers, and fine broken rice. In rice milling, the paddy grains are fed into the indent cylinder at the feed inlet situated at the high end of the sloping cylinder. The undersize grain is captured by the indents and is carried up as the cylinder revolves until a point is reached where the grain is dislodged by gravity and is collected in a flared trough screw conveyor and discharged. The full grain remains in the bottom of the cylinder and because of the inclination of the cylinder travels to a separate discharge outlet. Rice forms the basic primary processed product obtained from paddy and this is further processed for obtaining various secondary and tertiary products

Rice Polishing

Sheller Rice
Semi Polished Rice
Whitener Rice

Quality and Standards

Keerthi Agro Mills maintains world‐class quality standards in all areas of its operations. The company procures the best quality of paddy and processes it using state‐of‐the‐art technology. The company has the maximum ability to mature basmathi rice thereby ensuring quality. The experienced professionals extensively analyze the quality standards in different locations of the world and ensure that the finest quality of rice is processed and branded by Nirmal Rice. The company has the latest sorting and grinding capability

We have always given paramount importance to quality of our rice from our early stages. This approach has ensured sustained demand for our products.

To ensure quality , company collect the grains directly from the famers of Kerala, Tamilnadu and Karnataka in every season. These grains are processed using most modern technology keeping the part of bran and quality in rice.In matta rice contains more volume of bran, it contain plenty in vitamin E.

Aims at consumer protection and ensure that all our foods during production, handling, processing, storage and distribution are safe, wholesome and fit for human consumption, conform to safety and quality requirements, and are honestly, accurately labeled as prescribed by law. So our Quality Assurance Department plays and inevitable role in it.

Our Quality Assurance department consists of well equipped and sophisticated laboratory with high quality, independent tests and comprises a comprehensive range of accredited physical, chemical, microbiological and sensory analyses for products range from raw materials to finished products.The goal of our quality control team is to identify and rectify the products or services that do not meet company’s specified standards of quality. Mainly our physical and chemical tests comprises of Appearance, Extraneous Matter, Bulk Density, Physicochemical Analysis, Heat Value, Colour Value, Presence of Afla toxin, Synthetic dyes, Pesticide Residue and Water Analysis

Microbiology division of our company is an important part of our Quality Assurance department. Our microbial analyses are mainly of Total Plate Count, Yeast, Mold, Staphylo coccus, Salmonella, Estercia coli, Bacillus cereus and Water Analysis

Nirmal Brand Products

Chandrika Rice
75kg, 50kg, 25kg, 10kg, 5kg

Jaya Rice
75kg, 50kg, 25kg, 10kg, 5kg

Kuruva Rice
75kg, 50kg, 25kg, 10kg, 5kg

Surekha Rice
75kg, 50kg, 25kg, 10kg, 5kg


The one factor among many that makes Nirmal proud is its most innovative and state of the art manufacturing units. The modern rice machine along with others makes our plant one of the best in the industry. We take pains to keep abreast to the changing technology in the field and implement any of them which would be of benefit to our esteemed clients. One another feature of our plants is our very stringent quality check measures. We guarantee to ourselves that not a grain of rice leave our premises without undergoing all quality checks that has been incorporated in our facility. This in turn gives our customers the chance to believe, 100%, on the quality of all our products.

Chairman’s Mesage


It is my personal guarantee that rice produced and distributed by NIRMAL brand is of excellent quality. We take a lot of effort to ensure safety and quality of our rice